About Us

History

In 2007 while skiing in the French Alps Jean-Claude Baumgartner came across the opportunity to develop a ski GPS software system. His love for sport, creative thinking and vision to see the possibility to develop this product as the first interactive trail map began. How many people use a paper road map anymore? Over the following 2 years, the ski GPS software was named Satski, a standalone GPS released and continually improved (longer battery life, better screen, stronger GPS receiver), seeing the trend towards multifunctional mobile phones, a Windows Mobile app was released and continual research resulted in further useful and fun features being added to the ski app, such as, buddy tracking (find your friends) geo-tag photos.

In 2008 additional sport GPS apps were released, one called Pocket Caddy for golf and another called Satsports Log for running, cycling, hiking, mountain biking and walking. All applications unique in their own right.

In 2009 Jean-Claude presented a confident pitch on the UK TV show Dragons Den for investment during a Sport Relief special show to enable the business to grow internationally. He left the den with the investment he was looking for. Please meet the Dragon investors.

In the last 6 months Satsports has set up a head office in London UK, with distribution partners in Canada, Australia, and Europe. With the recent release of Satsports apps for iPhone and Blackberry, more sportspersons can enjoy Satsports. Retail sales have included Harrods, Dixon Travel and Maplin.

More recently Satsports ventured into a new design and development area for mobile applications with the launch of their Tourism Vancouver City Smart application. This part of the business will be featured in a new division and info will be available from www.mycitysmart.com.

Investors

Jean-Claude Baumgartner:
A Serial Entrepreneur who speaks 4 languages, English, French, German and Dutch, has worked and travelled extensively. His strong points are engineering, the development of concepts and being able to bring these to market in a international environment. He enjoys sport, particularly skiing, lives in London with his partner. He has 2 children.

Peter Jones:
Peter built a multi-million pound business empire by the age of 35. He is Chairman and Chief Executive Officer of a portfolio of businesses ranging from telecoms and leisure to publishing, media and recruitment.

In 2003, his telecoms Group was recognised as being among the UK’s most successful businesses and was identified as the 13th fastest growing business in the Sunday Times/Virgin Atlantic UK Fast Track League Table.

2005 was a pivotal year for Peter, who appeared as a panelist on BBC2’s ground breaking business television show Dragons’ Den, which has aired five successful series and where in 2009 Peter took the opportunity to invest in Satsports.

Find out more about Peter Jones here: www.peterjones.tv

Theo Paphitis:
Theo Paphitis is one of the UK’s most high profile businessmen. His empire spans retail, property, finance and consumer goods.

He has also revived the fortunes of notable retail brands such as La Senza Lingerie (UK), Contessa Lingerie, Ryman, Partners the Stationers and Stationery Box. He sold his interest in the La Senza UK business and Contessa in 2006 and now retains a minority shareholding. In 2008, he combined the stationery businesses to launch a new chain, Ryman Stationery (www.ryman.co.uk) where he is now Chairman.

Through his appearances on BBC TWO’s Dragons’ Den, that will soon be filming its eighth series, Theo has advised many entrepreneurs and invested in several innovative businesses and brands.

Reason for investing in Satsports
I decided to invest in Satsports because I can see the huge potential in mobile application downloads. I was also impressed in how far Jean-Claude had taken the business in such a short space of time. Theo Paphitis

Find out more about Theo Paphitis here: www.theopaphitis.com - www.ryman.co.uk

Mobile Web vs Mobile App

More consumers are using smart phones so mobile apps and websites are a great way for businesses to directly connect with their customer. We look at why applications are the preferred medium for Satsports, ourclients and end users. Satsports apps are:

• Free to operate (one-off connection to Internet to initially download app to phone)
• Sophisticated as they take advantage of phone features such as GPS and camera.
• Fast since the data is stored on the phone, rather than a remote Internet server.
• Interactive and intuitive which increases the user experience.
• Up-to-date with latest design and technology trends whereas mobile sites can be limited to basic interfaces.
• Do not require continual Internet connection which otherwise can be extremely expensive for international visitors.

Awards

ispo BrandNew Award: Satski was a proud Winner Finalist in the ispo Brand New Awards in winter 2009. The ispo BrandNew Awards is the world’s largest start-up competition in the sporting goods industry. Outstanding innovations and developments of young companies are awarded by an international jury of experts and presented at ispo.

CES Last Gadget Standing: The Satsports Multi-sport GPS was nominated with 24 other gadgets to appear in the Last Gadget Standing online competition, in connection with the Consumer Electronics Show 2010, where the public vote for their favourite gadget. Satsports was up against some of the biggest players such as Intel and Motorola but pulled in 8,779 votes, which put the Satsports Multi-sports GPS in 5th place.

TV

The Gadget Show, Nov 08: The gadget geeks at Channel FIVE, Dallas Campbell and Jason Bradbury took on the Winter Challenge, which took place on the Austrian slopes of Soelden. Dallas took the original standalone Satski GPS and Jason used the SnowRanger software for a Garmin Oregon. Since the Garmin did not provide a navigational route, the Satski won in getting its user to their final destination first.

Watch The Gadget Show Winter Challenge here.

The Gadget Show, Nov 09: The Gadget Show aired a very interesting ski gadget show filmed in the Swiss resort of Sass Fee, revealing all the latest ski technologies for winter 09/10. Some products in the show included the North Face E-tip gloves, heated jackets from Mountain Hardware, the Head Black Magic Jacket built with d3o™ Intelligent Shock Absorption pads, and of course, the Satski application, but this year The Gadget Show decided to showcase the Android phone app version. Jason Bradbury tested a ski GPS app for the iPhone and Ortis Deley took the Satski app for his Android phone. Satski had won the battle before they even got on the slopes with Jason’s reference to the Satski app “Could we organise it that I use that one?”. However, the real navigational challenge using the ski GPS apps saw that Ortis won the race with Satski.

Watch The Gadget Show Winter Special show here.

Dragons Den, Sport Relief special, Mar 10: In 2009 Jean-Claude presented a confident pitch on the UK TV show Dragons Den for investment during a Sport Relief special show which aired in Mar 10. Not only was Jean-Claude under the pressure of having to enter the den and present his pitch but he was introduced to British Record Holder 400m runner,
Iwan Thomas minutes before his pitch and had to incorporate Iwan into the presentation. Iwan was a great support and continues his support for Satsports. Jean-Claude left the den with the investment he was looking for. Please meet the Dragon investors.

News Releases

None at present. Please refer to our News and Press page.

Press

Please refer to our News and Press page.

Logo guidelines

These guidelines are to assist anyone who has the permission to use the Satsports logos. The Logo Guidelines set the standards for the correct use of the logos to ensure the brand image is protected. If you are unsure as to the correct usage of the Satsports logos or require further information, please contact us.